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Buyer Path Audit

The booking flow broke at the form submission.

BookedDemo walked the demo request path as a real prospect, step by step, from the outside. Here is what we observed, with proof.

Sample artifact · Fictional data · Real reports are generated from live runs

Outcome Broken
Stage blocked Form submission & validation
Buyer impact High
Checks scoped 18 · 4 not reached
Report date Apr 22, 2026

Independent, external audit. No access to internal systems, CRM, or routing logic.

Executive summary

Outcome The buyer path is broken.

A validation blocker prevented the prospect from completing the demo form.

Buyer impact High.

A real prospect cannot submit the form or reach the scheduler at this entry point.

Key blocker Visible validation error on the work-email field.

The form rejects a real prospect’s work email and prevents submission.

Stage reached Form submission & validation

Stage 4 of 6 · blocked at validation. Scheduler and confirmation not reached.

What to check next Validate email allow-list and error copy.

Confirm allowed corporate-email formats, verify error messaging, and rerun the path.

Buyer path progression

External journey we tested on Apr 22, 2026 at 04:53 PM UTC.

Passed Blocked Not reached
  1. Public page Landing page loads Passed
  2. CTA click Primary CTA works Passed
  3. Form access Form is visible Passed
  4. Form submission & validation Validation blocked submit Blocked
  5. Scheduler Not reached Not reached
  6. Confirmation Not reached Not reached
Blocked at form submission
A visible validation error stopped the prospect before scheduler and confirmation could be tested.
View evidence
Proof coverage
Audit checks grouped by buyer-path layer.
13 Passed 1 Finding 4 Not reached
  • Entry & CTA 5 / 5 checks passed
  • Form access 4 / 4 checks passed
  • Form submission & validation 4 passed · 1 finding
  • Scheduler 0 / 2 reached
  • Confirmation & downstream proof 0 / 2 reached
Key finding
The single observed blocker on this run.
High impact

Buyer-facing validation blocked the submission.

A visible validation error on the work-email field stops the form from being submitted and prevents the prospect from continuing toward the scheduler.

Validation message observed
“Corporate email is required.”
Why it matters

A real prospect using a valid work email cannot book a demo or continue the journey from this entry.

Recommended action

Confirm allowed corporate-email formats, adjust validation rules, and rerun the path to verify the fix.

View this finding in context

Evidence gallery

Captured proof from this run. All artifacts are buyer-side, externally observable.

WEBM Synthetic buyer session 0:00 / 2:21
Audit replay
Replay of the buyer-side run. Sample artifact.
PNG
Landing page
Page state before any interaction.
PNG
After CTA click
State immediately after primary CTA click.
PNG
Form submit attempt
Validation error visible on submit.
EML
Inbox observation
No confirmation email observed.
ICS
Calendar invite
No invite on calendar.

Downstream proof & communications

Bounded proof layers are marked by what was actually reachable in this run.

Confirmation email
Not reached · requires prior stage
Reminder email
Not reached · requires prior stage
Inbox delivery
Not observed · requires prior stage
Calendar invite
Not received · requires prior stage
SMS / WhatsApp
Optional · not tested
Other channels
Optional · not tested
Downstream proof is verified only when prior stages complete successfully. Optional channels require customer approval. Learn more about downstream proof →

Findings & recommendations

Each finding is tied to observed evidence from this run.

High
Visible validation blocked submission.

A real prospect’s work email triggered a validation error on the corporate-email field, preventing the form from being submitted.

View evidence
Medium
Corporate-email format rules may be too strict.

The validation rejected an address that buyers from common B2B providers may use. Some valid corporate addresses risk being rejected.

Review allowed formats
Low
Error messaging could be clearer.

The observed message “Corporate email is required” does not tell the prospect what format is accepted. Clearer guidance would help recovery.

View captured copy

See the full story of your buyer journey.

BookedDemo runs your high-intent buyer paths from the outside, captures the proof, and gives your team clarity on what is blocking buyers right now.

  • Independent & external Buyer-side audit. No CRM access, no internal tooling.
  • Proof you can share Replay, screenshots, and inbox evidence with timestamps.
  • Actionable findings Each finding ties to observed evidence, not generic advice.
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View methodology · No setup · Buyer-side · Evidence report included

This is a sample report using fictional data. Real reports are generated from live buyer-path audits.