Business case
Put your own numbers on a buyer-path gap.
Start from an editable example and replace four numbers with your own. The result shows the formula behind it.
Start with numbers your team already has.
Deal value and win rate sit near public SaaS benchmarks: a $24,266 median ACV and a 21.2% mid-market win rate. Requests, share, and gap are example assumptions to replace.
Annual pipeline opportunity
If this gap lasted a year.
312 requests a year in that context, 31.2 fewer opportunities.
× 20% win rate = $174,720 modeled annual expected-revenue opportunity
Add a win rate to see expected revenue.
This annualizes the gap. It does not assume how often incidents happen or how much BookedDemo would recover.
Optional
Had a real incident?
Enter the days to see the pipeline exposure for that window.
$33,508 modeled pipeline exposure over 14 days, with the numbers above
We have watched this happen: 42 sites where a sales button led a buyer into a dead end we confirmed. See the dead ends →
How the math works.
Plain multiplication of what you entered.
- Annual pipeline opportunity
- requests per month × 12 × share in the weaker context × conversion gap × deal value
- Annual expected-revenue opportunity
- annual pipeline opportunity × win rate
- One incident
- requests per month × 12 ÷ 365 × days × share × gap × deal value
Everything above is modeled from your inputs. We do not claim lost, saved, or recovered revenue, or a return on BookedDemo, and we never assume how often a Path fails.
Plan fit
Which plan fits your scope
Paths and buyer contexts pick the plan. They are not in the math above.
Now see what happens on your own Paths.
A Proof Sweep checks one of your Paths in up to 3 buyer contexts before you commit to a year.
Prefer to talk first? Discuss your Paths, free.