Entry
Submit
Follow-through
History
- Demo request Works
- Contact sales Works
- Request a quote Stale
- Trial signup Broken
Pricing
One paid check first, then ongoing coverage for the Paths that matter.
A $750 Proof Sweep checks up to three of your own Paths as an outside buyer, including what happens after submit. Annual plans keep checking them and keep the evidence. You pay by the number of Paths we monitor, so seats and run counts do not move the price.
Current pricing, billed annually. The first conversation about fit and scope is free.
How a Path
is monitored
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Path
One public route to a demo, contact-sales, quote, or trial request.
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Buyer contexts
The region, device, or buyer profile we run it as. We call each one a scenario.
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What should happen after submit
The confirmation, email, or invite the buyer should receive, and how long we wait for it.
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When you hear from us
We check on a schedule agreed per Path and email you only when something breaks or changes for buyers.
Proof Sweep
$750 one-off
We check up to 3 of your Paths as an outside buyer. Then you decide whether to keep them covered.
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Agree what to check
We agree which Paths, which buyer context, what should happen after submit, and how long we wait, before anything runs.
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Run it and watch what happens
We run each Path as an outside buyer and watch what reaches the buyer after submit, through the agreed window.
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Keep the evidence and verify the fix
You get the replay, screenshots, what arrived and what did not, and where our view stops. One rerun is included to confirm a fix.
100% credited toward annual coverage purchased within 30 days.
Start a Proof SweepFit and scope are confirmed in a free conversation before payment.
Annual plans · prices are per year (USD)
Critical Paths
$6,000 / year
The whole product, on your two most important Paths.
- 2 active monitored Paths
- 1 approved buyer context per Path
- Checks on a schedule, an email only when something changes
- Reruns and fix verification
- Path and Run history kept
Coverage
$15,000 / year
More Paths and contexts, checks that go past submit where you approve them, and 12 months of history.
- Up to 6 active monitored Paths
- Up to 3 approved buyer contexts per Path
- Submits where you approve it, and checks what arrives after
- When it likely started failing, from history
- 12-month Path and Run history
Custom Coverage
From $30,000 / year
For more Paths or deeper checks than Coverage allows.
- Around 10 to 12 Paths, or equivalent scope
- More Paths and more buyer contexts
- Longer waiting windows and deeper approved checks
- Priority review of broken or inconclusive evidence
- Longer history, and more than one workspace if you need it
Not sure which fits? Discuss your Paths, free. Or start with a Proof Sweep, credited toward any annual plan within 30 days.
What an annual plan adds
Four things you do not get from a single Proof Sweep.
Checks on a schedule
A break can only go unnoticed until the next check, so the schedule decides how long that is. We agree it per Path at setup, going by traffic and how often your site changes.
An email only when something changes
A run blocked by a CAPTCHA, or one we could not conclude, is not reported as Broken. You hear from us when something changed for buyers.
When it last worked, and when it started failing
The last run that was fine, the first one that was not, and the window in between your team has to explain.
Reruns and fix verification
Ask for a rerun after a release or a fix. We run the same check, the same way, and show whether it works again.
Every run gives proof you can compare later.
In our Study, 12 of 1,000 Paths no longer matched what we had recorded about three days earlier.
The point of ongoing coverage is the history. When a check fails, the runs before it show your team when it likely broke and where the buyer got stuck.
One Proof Sweep
A point in time
Ongoing coverage
Last worked · broke · when it likely started · fix verified
The difference is how many Paths, and how deep each is checked.
Plan
Critical Paths$6,000 / year
Coverage$15,000 / year
Custom CoverageFrom $30,000 / year
Active monitored Paths
2
Up to 6
Around 10 to 12, or equivalent scope
Approved buyer contexts (scenarios) per Path
1
Up to 3
Custom set of Paths and contexts
Checks on a schedule
On a schedule agreed at setup, for the one buyer context
On a schedule agreed at setup, across all covered Paths and contexts
Schedule and response time set in the contract
Alerts when something changes for buyers, and fix reruns
Included
Included
Included, with priority review
Reruns you ask for
Yes, within the pattern we agree at setup
Yes, within the pattern we agree at setup
Response time set in the contract
When it likely started failing
The last run that worked, from kept history
Once there is enough history
Longer history, scoped per contract
History kept
Path and Run history kept
12 months
Longer, scoped per contract
How far each Path is verified
Browser Path, and what arrives after submit where you approve it, for the one buyer context
Submits where approved, and checks what arrives after
Deepest approved checks, longer waiting windows
Best fit
Teams with 1 or 2 Paths that matter most
Teams with several Paths, or one Path checked from several regions or devices
Many Paths, or requirements Coverage does not fit
After-submit checks apply where the Path supports them and you approve them. How the proof works →
Why the price is per Path
Each Path we monitor has a route we confirmed and the buyer contexts you approved. We know what you told us should happen after submit, so we can tell when it does not. We check it on a schedule, keep the history, and decide when a change is worth an email. A script can do the clicking. The annual price covers keeping the route current as your site changes and deciding which changes deserve an email.
Additional Path
From + $2,500 / yearIf it can be checked the same way as the Paths already in your contract.
Other expansion
Quote-basedMore buyer contexts or deeper checks are quoted separately.
How far we can verify depends on the Path.
See methodologyThe furthest we can follow each kind of Path as an outside buyer, when you approve going that far.
Demo request
- Confirmation page
- Confirmation email
- Scheduler and invite evidence
- A record that nothing arrived before the window closed
Contact sales
- Thank-you page
- Auto-reply email
- Sales follow-up in covered channels
- A record that nothing arrived before the window closed
Request a quote
- Confirmation page
- Quote or acknowledgement email
- Follow-up in covered channels
- A record that nothing arrived before the window closed
Trial signup
- Signup confirmation
- Invite or verification email
- First-login handoff
- A record that nothing arrived before the window closed
We only see what an outside buyer sees, so we make no claim about your CRM or internal routing.
Pricing FAQ
No. Talking through fit and scope is free. You pay when we start running your Paths. There is no free trial and no self-serve checkout.
One public route a buyer takes to ask for a demo, contact sales, get a quote, or start a trial, with an agreed idea of what should happen after submit. Your homepage demo button and form is one Path. The request-a-quote link on your pricing page is another. If the same form sits on five landing pages, that is usually one Path, and the landing pages become the buyer contexts we check, as long as the form and the follow-up are the same.
One approved way we run a Path, such as from the EU, on a phone, as an enterprise buyer, or through the form a specific role sees. You pick them on purpose, and each one is an extra way of checking a Path you already cover.
How far the buyer gets in the browser, what happens on submit, and what arrives after it, such as a confirmation page, an email, a scheduler, or an invite. How far we can go depends on the Path and on what you approve.
No. Up to 3 buyer contexts per Path means three you choose on purpose, for example an enterprise buyer on a phone in the EU. Nothing else runs unless you add it.
Because we set your Paths up by hand, run them against your live site, keep the evidence, and write up a Run Report you can share. The $750 is fully credited toward an annual plan bought within 30 days.
Recurring. The Proof Sweep is a paid first look. The annual plan is what keeps checking, emails you when something changes for buyers, keeps the history so you can see when a problem likely started, and reruns to show whether a fix held.
On a schedule we agree per Path at setup, going by how much traffic it carries and how often the site changes, plus reruns you ask for after a release or a fix. The price follows the Paths we cover. Runs are not counted.
The browser script, yes. The part that goes stale is everything around it. Someone has to keep the Path definition current as the site changes, know what should arrive after submit, decide which changes are worth waking anyone for, keep the history, and rerun after each fix.
Not in the way an engineer means it. The clicking is scripted. What you pay for is the check itself, run as an outside buyer in the contexts you chose, including what reaches the inbox after submit, with the history kept and a rerun after each fix.
That breaks and drift show up across the public B2B buyer Paths we measured, and that we could run Paths we had never seen before without setting anything up per site. It does not tell you the state of your own Paths, and it says nothing about revenue. See the research.
Because spotting a change and working out when it started both need months of runs behind them. There is no monthly plan.
Reasonable team access is included. Runs happen on the agreed schedule, plus the reruns you ask for within the pattern we set at the start. There are no per-run charges and no automatic overages.
Yes, as long as the new Path can be checked the same way as the ones in your plan. Additional compatible Paths are from +$2,500 per year each.
100% of the $750 is credited toward any annual plan purchased within 30 days of your Proof Sweep.
No. Everything we record is what an outside buyer can see. If you want us to confirm that our test submissions arrived in your systems, that can be scoped separately.
Where you approve submitting, we submit the form, and the test request lands wherever your form normally sends it. At setup we agree the buyer identity we use, so you can spot it, route it to a test queue, or keep it out of your reports. We do not book a real meeting on anyone's calendar unless you approve booking and point us at a test calendar.
Start with a Proof Sweep.
$750 one-off, fully credited toward an annual plan within 30 days. We confirm the scope with you before you pay.