Pricing
Both plans check your Path as an outside buyer and keep the same evidence. The difference is who sets it up, keeps it current, and reviews what changes.
Standard plans are priced per Path; buyer contexts, seats, and runs are never billed separately. Custom Coverage follows scope. Current pricing, in USD. How the proof works →
You run it
$149 / month
or $1,490 / year
The system on one Path, in your own Workspace. Your team sets it up and acts on what it finds.
Cancel a monthly plan before the next month. We confirm fit, then send a payment link and your Workspace invite.
We run it
$600 / month
or $6,000 / year
The same checks and evidence, with BookedDemo doing the setup, the upkeep, and the first review.
Cancel a monthly plan before the next month. Scope is agreed in a free call first.
Same checks, same evidence. Both plans run the same checks, keep the same history, and report what reached the buyer in the channels we watched. We cannot see whether a lead was lost or misrouted, so we do not say it. Managed adds our time for the work listed, not a stronger verdict, unlimited investigation, or an SLA.
More Paths and buyer contexts, connected proof, or checks built for your Paths. We set it up and run it. Prices per year, in USD.
For several important Paths that behave differently by buyer. We own the recurring coverage.
$15,000 / year
For complex buyer Paths, connected systems, and proof that needs a custom build.
From $30,000 / year
Tell us what needs to stay under proof. We scope and build the system around it. The price follows the scope.
Scope Custom CoverageNeed a one-off proof instead of recurring coverage?
1 Path · up to 3 buyer contexts · 1 rerun to verify a fix. We set it up with you, run it once in each context, and keep the evidence. Fully credited toward an annual Managed, Coverage, or Custom Coverage plan within 30 days.
Not sure which fits? Discuss your Paths, free. To see what a buyer-path gap could mean for your funnel, put your own numbers on it.
A one-off check shows today's Path. Recurring coverage keeps checking it as forms, schedulers, regions, and follow-up change.
One Path, over time
One-off check
One cycle across up to 3 contexts, plus one rerun.
Recurring coverage
Shaded: when it likely started. Each run keeps its own evidence. View a sample Path Review
One booking calendar we checked every week worked on September 16 and was a dead link by September 23. It was still dead four weeks later. See the research
| Self-managed$149 / month or $1,490 / year | Managed$600 / month or $6,000 / year | Coverage$15,000 / year | Custom CoverageFrom $30,000 / year · scope-based | |
|---|---|---|---|---|
| Active monitored Paths | 1 | Up to 2 | Up to 6 | Scoped to the contract |
| Buyer contexts per Path | Up to 3 | Up to 3 | Up to 5 | Scoped per Path |
| Setup and upkeep | Your team, in the product | We set it up and keep it current | We set it up and keep it current | We scope, build, and run it |
| Review of what changed | Your team, with email alerts and product support | We review meaningful or unclear changes with you | We review them across every covered Path | Priority review, in a workflow scoped with you |
| History, and when it likely started | Path and Run history kept | Path and Run history kept | 12 months | Longer, scoped per contract |
| How far each Path is verified | Submits where you approve it, and checks what arrives after | Submits where you approve it, and checks what arrives after | The same, plus a connected check where a covered Path needs one | Scoped around the Path, including custom execution and connected-system evidence |
| Best fit | One Path your team will run | 1 or 2 Paths you want us to run | Several important Paths you want us to own, some needing a connected check | Complex or non-standard Paths where the verification itself has to be tailored |
The furthest we can follow each kind of Path, when you approve going that far. See methodology →
In each case, a record that nothing arrived before the window closed is also a result.
An AI agent or a script can run one check. BookedDemo keeps the check going: the Path and its buyer contexts stay set up, it reruns on a schedule, the evidence and history are kept, a change for buyers is flagged, and the fix gets checked again.
Who does the work. Both run the same checks and keep the same evidence. On Self-managed, your team sets up the Path and its buyer contexts, turns on the schedule, and acts on what changes. On Managed, we design and set up the coverage, keep it current as your pages change, review meaningful or unclear changes with you, and coordinate the rerun after a fix.
Tell us your site and the Path. We confirm it fits, send a payment link, and invite you to your Workspace. You set up the Path there, choose its buyer contexts, and turn on the schedule; we answer product questions. There is no instant sign-up or checkout.
Either, for Self-managed and Managed: $149 a month or $1,490 a year, and $600 a month or $6,000 a year. A monthly plan can be cancelled before the next month starts. Coverage and Custom Coverage are annual.
A Path is one public route a buyer takes to ask for a demo, contact sales, get a quote, or start a trial. If the same form sits on five landing pages, that is usually one Path. A buyer context is one way we run it: a region, language, buyer role, company size, device, or email profile.
No. The buyer-context limit per Path is a ceiling. Pick the few that can behave differently, such as an EU enterprise buyer, or a separate mobile context. If three cover it, run three. On Managed and Coverage, we propose them and you confirm.
Keep them. They show whether your scripted steps passed. We show what the buyer got in each context, such as no meeting times in one timezone’s working day, a popup over the button, or no confirmation email.
We still watch the browser and the buyer inbox and report what arrived. The first run shows what happened, not what should. A missing reply counts against the Path only once you tell us it was expected.
No. Every plan checks from the buyer’s side. When proving a covered Path needs a check inside your CRM or marketing system, such as our test record arriving, we scope it into Coverage or Custom Coverage, with access you approve.
On a recurring schedule set for each Path, plus reruns after a release or a fix. Runs are not counted and do not move the price.
It keeps the Path covered: scheduled checks, context history, after-submit evidence, meaningful-change detection, and reruns after fixes. Seats and runs do not change the price.
Reasonable team access is included: your workspace admin invites teammates at your company domain, and we add anyone else. Runs follow the schedule plus the reruns you need, with no per-run charges or automatic overages.
Yes. Self-managed covers one Path, so a second one moves you to Managed. On annual Managed or Coverage, an added Path is from +$2,500 per year if it can be checked the same way as your current Paths, and it gets the same number of buyer contexts as the rest of your plan.
Only where you approve submitting. Then the test request lands wherever your form normally sends it. The test buyer identity is agreed with you, so you can spot it, route it to a test queue, or keep it out of your reports. We do not book a real meeting unless booking is approved and pointed at a test calendar.
$149 a month for one Path in up to 3 buyer contexts, run by your team. Want us to run it? Managed starts at $600 a month.