High-Intent Buyer Path Audit for B2B SaaS

Find hidden growth across the buyer Paths that create pipeline.

Q: How does BookedDemo fit with our analytics and QA?

Your existing tools show aggregate outcomes and known assertions. BookedDemo keeps specific buyer contexts under outside-buyer proof, including what happens after submit.

Q: How do you choose which buyer contexts to check?

We propose the few contexts most likely to behave differently: region, language, role, company profile, device, or email profile. You confirm what matters.

Q: What happens after the Proof Sweep?

Annual coverage keeps those Paths and contexts current, preserves their history, flags meaningful changes, and gives you the same check after a fix.

Q: What if nobody knows what should happen after submit?

We still record what the browser and covered channels show. The first observation is evidence. It does not automatically become the expected behavior.

Q: What access do you need?

Standard coverage works from the buyer side. Customer-system checks are separately scoped when an agreed test record and supported read-only evidence are available.

BookedDemo checks the same Path across buyer contexts, follows what happens after submit, and shows where one group gets a weaker experience.

A Path is one public route to a demo, contact-sales, quote, or trial request.

Start a Proof Sweep View sample report

$750 for one Path in up to 3 buyer contexts. Nothing to install, no CRM access.

Demo request /demo

orbit-analytics.example · checked Jun 16 · example data

Inconclusive

The same demo request Path in three buyer contexts, stage by stage
Stage	USDesktop	EUDesktop	EUMobile
CTA and form	Reached	Reached	Reached
Submit and thank-you page	Observed	Observed	Observed
Confirmation emailExpected within 24h	Observed	Observed	Not observed

EU · Mobile · run f2e632c9

The expected confirmation email did not arrive within 24h.

It arrived in this context on Jun 9. Both desktop contexts received it this cycle.

Last worked: Jun 9
Likely started: Between Jun 9 and Jun 16
Evidence: Replay, screenshots, 24h inbox watch

See which buyer context changed, what the buyer received, and whether the next run shows the change held.

Teams usually come looking after one of these. The work sits with RevOps, Marketing Ops, Demand Gen, Growth, or whoever owns the website.

A release or migration touched the form, scheduler, or routing.
A new campaign landing or territory went live.
Requests or meetings dipped in one region, segment, or device.
Sales says the leads are not arriving.
A buyer said they never heard back.
A fix shipped and nobody has proven it held.

A live Path can still leave buyers behind.

The gap sits inside one region, one device, or the email after submit, so it barely moves a weekly total.

Illustrative Worked examples. We did not measure how often each happens.

Scheduler · timezone

One timezone gets a thinner calendar

Buyer in US Eastern
15 usable slots next week

Buyer in CET
2 usable slots next week
Device · form

Mobile buyers hit a different form

Desktop
Work email accepted

Mobile
Same email rejected
Landing · language

The German landing hands over in English

Campaign landing
German

Page behind the CTA
English
After submit

The form submits, then nothing arrives

Browser
Thank-you page shown

Buyer inbox
No confirmation within 24h

Your dashboard catches the outage. A gap in one context can hide inside the total, so we check each approved context separately and keep its evidence.

We set it up. You confirm what matters.

1
We propose Paths and contexts

Give us a domain. We find the important Paths and a few buyer contexts that can behave differently. You confirm or correct them.
2
We run them as an outside buyer

CTA, form, scheduler, submit where you approve it, and what reaches the buyer afterward, in each context.
3
Act on the finding, then verify

You get the affected context, the evidence, and the next check to make.

How far we can follow a buyer depends on the Path. A demo request often reaches the calendar invite. If nobody knows what should arrive after submit, we record what did. How the proof works →

One run, one report you can forward.

The finding, the evidence behind it, the buyer context it affects, the next check, and what differs from the last run.

View sample report →

Run ReportDemo request /demorun f2e632c9

The form went through. The expected confirmation email did not reach the buyer within 24h.

Inconclusive

EU network, Frankfurt (verified) · Mobile · Corporate buyer email · Jun 16, 04:53 PM UTC · Report settled Jun 17

How far the buyer got

Landing pageReached
CTA clickReached
FormReached
SubmitThank-you page observed
Confirmation emailNot observed in 24h

E03Demo formFilled and submitted

E04Thank-you page04:54 PM UTC

E05Inbox watch24h, nothing arrived

Basis: Your declared expectation: a confirmation email within 24h.
Compared with: Jun 9, when it arrived in this context.
Likely team Inference: Marketing Ops, or whoever owns follow-up for EU mobile requests.
Next check: Fix it, then rerun this context with the same settings.

Where our view stops. What the buyer could see in the browser and the watched inbox. No CRM, routing, or ownership claim.

Your Paths keep changing underneath you.

Campaigns, forms, schedulers, vendors, and follow-up all move. Checking on a schedule catches a change close to when it started.

An email when something changed for buyers, not a calendar of green checks.
The date it last worked and the window it likely broke in.
Reruns after a release or a fix, when you ask.

In our Study, 190 of 832 destinations we reached sat on a host outside the company's own domain, and 12 of 1,000 Paths no longer matched what we had recorded about three days later. See the research

Confirmation email · EU · Mobile

Demo request /demo · run by run · example data

May 5Observed
May 12Observed
May 19Observed
May 26Observed
Jun 2Observed
Jun 9Last worked
Jun 16Not observed
NextRerun after the fix

The shaded span is the window your team has to explain. Each run keeps its own report and evidence.

Start with a Proof Sweep, then keep the Paths covered.

Priced per Path. Buyer contexts, seats, and runs are not billed separately.

Proof Sweep

One important Path, checked in up to 3 buyer contexts, with the evidence kept and one rerun to verify a fix. Fully credited toward an annual plan within 30 days.

$750 one-off

Start a Proof Sweep

Then annual coverage

Critical Paths Up to 2 Paths, up to 3 buyer contexts each, checked on a schedule. $6,000 / year
CoverageRecommended Up to 6 Paths, up to 5 buyer contexts each, 12-month history. $15,000 / year
Custom Coverage More Paths, more contexts, or deeper checks, scoped with you. From $30,000 / year

There is no checkout for annual plans. We scope them with you. Compare coverage options →
What a finding is worth depends on your own funnel. Model your funnel impact →

Before you ask

Scope, runs, and test submissions are covered in the pricing FAQ.

How does BookedDemo fit with our analytics and QA?

How do you choose which buyer contexts to check?

What happens after the Proof Sweep?

What if nobody knows what should happen after submit?

What access do you need?

See where your most important Path can work better.

$750 for one Path, checked in up to 3 buyer contexts you approve, with one rerun to verify a fix. Fully credited toward an annual plan within 30 days.

No payment in this form. We confirm fit and scope in a free call first.

Find hidden growth across the buyer Paths that create pipeline.

A live Path can still leave buyers behind.

One timezone gets a thinner calendar

Mobile buyers hit a different form

The German landing hands over in English

The form submits, then nothing arrives

We set it up. You confirm what matters.

We propose Paths and contexts

We run them as an outside buyer

Act on the finding, then verify

One run, one report you can forward.

Your Paths keep changing underneath you.

Start with a Proof Sweep, then keep the Paths covered.

Before you ask

See where your most important Path can work better.