High-Intent Buyer Path Audit for B2B SaaS

Find hidden growth across the buyer Paths that create pipeline.

BookedDemo goes through your demo and sales Paths as an outside buyer, in each buyer context you care about. It shows where buyers get blocked, slowed down, or hear nothing back, and keeps checking.

A Path is one public route to a demo, contact-sales, quote, or trial request.

$750 for one Path in up to 3 buyer contexts. Nothing to install, no CRM access.

Demo request /demo

orbit-analytics.example · checked Jun 16 · example data

Inconclusive

US · Desktop

  1. CTA and form Reached
  2. Submit Thank-you page Observed
  3. Confirmation email Observed

EU · Desktop

  1. CTA and form Reached
  2. Submit Thank-you page Observed
  3. Confirmation email Observed

EU · Mobile

  1. CTA and form Reached
  2. Submit Thank-you page Observed
  3. Confirmation email Not observed in 24h

The expected confirmation email did not arrive within 24h.

It arrived in this context on Jun 9. Both desktop contexts received it this cycle.

  1. Jun 9 Last worked
  2. Likely started between Jun 9 and Jun 16
  3. Jun 16 Not observed

Run f2e632c9 · Replay, screenshots, 24h inbox watch

See which buyer context changed, what the buyer received, and whether the next run shows the change held.

Teams usually come looking after one of these. The work sits with RevOps, Marketing Ops, Demand Gen, Growth, or whoever owns the website.

  • A release or migration touched the form, scheduler, or routing.
  • A new campaign landing or territory went live.
  • Requests or meetings dipped in one region, segment, or device.
  • Sales says the leads are not arriving.
  • A buyer said they never heard back.
  • A fix shipped and nobody has proven it held.

Illustrative Worked examples. We did not measure how often each happens.

A live Path can still leave buyers behind.

  • One timezone gets no times in its working day

    Scheduler · timezone

    Buyer in CET
    Times at 10:30 and 13:30
    Buyer in US Eastern
    Only 4:30 and 7:30 in the morning
  • The calendar takes 18 seconds to appear

    Handoff · wait

    Page with the button
    Loads right away
    Meeting times
    Usable after 18 seconds
  • The German landing hands over in English

    Landing · language

    Campaign landing
    German
    Page behind the CTA
    English
  • The form submits, then nothing arrives

    After submit

    Browser
    Thank-you page shown
    Buyer inbox
    No confirmation within 24h

All four can pass your tests and hide in your totals. We check what each buyer actually got.

How it works

We set it up. You confirm what matters.

  1. We propose Paths and contexts

    Give us a domain. We find the important Paths and a few buyer contexts that can behave differently. You confirm or correct them.

  2. We run them as an outside buyer

    CTA, form, scheduler, submit where you approve it, and what reaches the buyer afterward, in each context.

  3. Act on the finding, then verify

    You get the affected context, the evidence, and the next check to make.

How far we can follow a buyer depends on the Path. A demo request often reaches the calendar invite. If nobody knows what should arrive after submit, we record what did. How the proof works →

What you get Example data

One run, one report you can forward.

The finding, the evidence behind it, the buyer context it affects, the next check, and what differs from the last run.

View sample report →

Run ReportDemo request /demorun f2e632c9

The form went through. The expected confirmation email did not reach the buyer within 24h.

Inconclusive

EU network, Frankfurt (verified) · Mobile · Corporate buyer email · Jun 16, 04:53 PM UTC · Report settled Jun 17

How far the buyer got

  1. Landing pageReached
  2. CTA clickReached
  3. FormReached
  4. SubmitThank-you page observed
  5. Confirmation emailNot observed in 24h
E03Demo formFilled and submitted
E04Thank-you page04:54 PM UTC
E05Inbox watch24h, nothing arrived
Basis
Your declared expectation: a confirmation email within 24h.
Compared with
Jun 9, when it arrived in this context.
Likely team Inference
Marketing Ops, or whoever owns follow-up for EU mobile requests.
Next check
Fix it, then rerun this context with the same settings.

Where our view stops. What the buyer could see in the browser and the watched inbox. No CRM, routing, or ownership claim.

Your Paths keep changing underneath you.

Campaigns, forms, schedulers, vendors, and follow-up all move. Checking on a schedule catches a change close to when it started.

Confirmation email · EU · Mobile

Demo request /demo · run by run · example data

  1. May 5 to Jun 2 Observed on all 5 runs
  2. Jun 9 Last worked
  3. Suspected affected window The span your team has to explain
  4. Jun 16 Not observed
  5. Next Rerun after the fix

Each run keeps its own report and evidence.

  • An email when something changed for buyers, not a calendar of green checks.
  • The date it last worked and the window it likely broke in.
  • Reruns after a release or a fix, when you ask.

From our research

42 sites where a sales button led a buyer into a dead end we confirmed.

1 week from a working booking calendar on September 16 to a dead link on September 23. Still dead four weeks later.

See the research →

Pricing

Find out whether your own Path does this. Then keep it checked.

Priced per Path. Buyer contexts, seats, and runs are not billed separately.

There is no checkout for annual plans. We scope them with you. Compare coverage options →

What a finding is worth depends on your own funnel. Model your funnel impact →

First step

Proof Sweep

$750 one-off

One important Path, checked in up to 3 buyer contexts, with the evidence kept and one rerun to verify a fix. Fully credited toward an annual plan within 30 days.

Start a Proof Sweep

Then annual coverage

  • Critical Paths Up to 2 Paths, up to 3 buyer contexts each, checked on a schedule. $6,000 / year
  • CoverageRecommended Up to 6 Paths, up to 5 buyer contexts each, 12-month history. $15,000 / year
  • Custom Coverage More Paths, more contexts, or deeper checks, scoped with you. From $30,000 / year

Before you ask

Scope, runs, and test submissions are covered in the pricing FAQ.

See where your most important Path can work better.

$750 for one Path, checked in up to 3 buyer contexts you approve, with one rerun to verify a fix. Fully credited toward an annual plan within 30 days.

No payment in this form. We confirm fit and scope in a free call first.