Start with one Path

High-Intent Buyer Path Audit for B2B SaaS

Find hidden growth across the buyer Paths that create pipeline.

BookedDemo goes through your demo and sales Paths as an outside buyer, in each buyer context you care about. It shows where buyers get blocked, slowed down, or hear nothing back, and keeps checking.

A Path is one public route to a demo, contact-sales, quote, or trial request.

Start with one Path View sample report

From $149 a month for one Path in up to 3 buyer contexts, run by your team, or have us run it. Nothing to install, no CRM access.

Demo request /demo

orbit-analytics.example · Full proof · example data

Broken

US Commercial US network · desktop

Head of Growth · 250–999 employees

  1. Form
  2. Submit
  3. Meeting booked

Germany Enterprise Germany network · desktop

Revenue Operations Manager · 1,000+ employees

  1. Form
  2. Submit
  3. No appointments

Teams usually come looking after one of these. The work sits with RevOps, Marketing Ops, Demand Gen, Growth, or whoever owns the website.

  • A release or migration touched the form, scheduler, or routing.
  • A new campaign landing or territory went live.
  • Requests or meetings dipped in one region, segment, or device.
  • Sales says the leads are not arriving.
  • A buyer said they never heard back.
  • A fix shipped and nobody has proven it held.

Illustrative Worked examples. We did not measure how often each happens.

A Path can still work and get worse.

  • The enterprise buyer gets a different form

    Form · buyer profile

    Commercial buyer
    2 steps · 6 required questions
    Enterprise buyer
    3 steps · 8 required questions

  • One timezone gets no times in its working day

    Scheduler · timezone

    Buyer in CET
    Times at 10:30 and 13:30
    Buyer in US Eastern
    Only 4:30 and 7:30 in the morning

  • The calendar takes 18 seconds to appear

    Handoff · wait

    Page with the button
    Loads right away
    Meeting times
    Usable after 18 seconds

  • The German landing hands over in English

    Landing · language

    Campaign landing
    German
    Page behind the CTA
    English

All four can pass your tests and hide in your totals. We keep the friction and what changed, not only what breaks. See it in the sample report →

How it works

We set it up. You confirm what matters.

  1. We propose buyer contexts that can branch differently

    Give us a domain. We find the important Paths and the buyers who may see something different: another region, role, company size, industry, language, or device. You confirm or correct them.

  2. We run the Path as that buyer

    Where the form asks, we answer with that buyer’s details and follow the branch they get: CTA, form, scheduler, submit where you approve it, and what arrives afterward.

  3. Act on the finding, then verify

    You get the affected context, the evidence, and the next check to make.

How far we can follow a buyer depends on the Path. A demo request often reaches the calendar invite. If nobody knows what should arrive after submit, we record what did. How the proof works →

What you get Example data

One run, one report you can forward.

The finding, the evidence behind it, the buyer context it affects, the next check, and what differs from the last run.

View sample report →

Run ReportContact sales /contactrun 7b1d40e3

The form went through. The expected confirmation email did not reach the buyer within 24h.

Broken

UK Mid-market · Marketing Operations Manager · Software · 250–999 employees

UK network, London (verified) · Europe/London · Desktop · Corporate buyer email · Jun 16, 04:53 PM UTC · Report settled Jun 17

How far the buyer got

  1. Landing pageReached
  2. CTA clickReached
  3. FormReached
  4. SubmitThank-you page observed
  5. Confirmation emailNot observed in 24h
E03Contact formFilled as this buyer and submitted
E04Thank-you page04:54 PM UTC
E05Inbox watch24h, nothing arrived
Basis
Your declared expectation: a confirmation email within 24h.
Compared with
Jun 9, when it arrived for this buyer.
Likely team Inference
Marketing Ops, or whoever owns follow-up for UK contact-sales requests.
Next check
Fix it, then rerun this buyer with the same settings.

Where our view stops. What the buyer could see in the browser and the watched inbox. No CRM, routing, or ownership claim.

Your Paths keep changing underneath you.

Campaigns, forms, schedulers, vendors, and follow-up all move. Checking on a schedule catches a change close to when it started, even when nothing breaks: an extra step, more required questions, a popup over the button, a language switch, a long wait, a different reply after submit.

Confirmation email · UK Mid-market buyer

Contact sales /contact · run by run · example data

  1. May 5 to Jun 2 Observed on all 5 runs
  2. Jun 9 Last worked
  3. Suspected affected window The span your team has to explain
  4. Jun 16 Not observed
  5. Next Rerun after the fix

Each run keeps its own report and evidence.

  • An email when something changed for buyers, not a calendar of green checks.
  • The date it last worked and the window it likely broke in.
  • Reruns after a release or a fix, when you ask.

From our research

42 sites where a sales button led a buyer into a dead end we confirmed.

1 week from a working booking calendar on September 16 to a dead link on September 23. Still dead four weeks later.

See the research → Why checking one sales route isn’t enough →

Pricing

Find out whether your own Path does this. Then keep it checked.

Run it yourself, or have us run it. Standard plans are priced per Path, not per buyer context, seat, or run; Custom Coverage follows scope.

There is no self-serve checkout. We confirm fit, then send a payment link. Compare plans →

What a finding is worth depends on your own funnel. Model your funnel impact →

Start with one Path

Self-managed

$149 / month

One Path in up to 3 buyer contexts, in your own Workspace, checked on a schedule with its evidence and history. Your team sets it up and acts on what it finds. Or $1,490 a year.

Start with one Path

Or have us run it

  • Managed Up to 2 Paths, up to 3 buyer contexts each. We set it up, keep it current, and review what changes. Or $6,000 a year. $600 / month
  • Coverage Up to 6 Paths, up to 5 buyer contexts each, 12-month history, and a connected check where a Path needs one. $15,000 / year
  • Custom Coverage Built around the Paths you need kept under proof: custom checks, connected systems, scoped with you. From $30,000 / year

Need a one-off check instead? A Proof Sweep is $750 for one Path in up to 3 buyer contexts.

Before you ask

Scope, runs, and test submissions are covered in the pricing FAQ.

Run one Path yourself.

$149 a month, or $1,490 a year: one Path in up to 3 buyer contexts, in your own Workspace. We confirm it fits, then send a payment link and your invite. You set up the checks and act on what they find.

No payment in this form. Monthly plans can be cancelled before the next month.